At Seventy Financial Planning we believe in fairness, ethical business and the knowledge that we can truly help you live the life you choose.
Seventy was born from these principles, and from the realisation that client-focused, fully independent financial planning is a much more powerful model than the traditional one-size-fits-all approach.
We never push people towards products. Instead we’re led by your needs and hopes. Our approach, combined with next-gen technology, means we can develop a plan for anyone.
Our beginnings
Seventy began, as things often do, with a seemingly inconsequential decision. Our founder, Chris Riley, had recently graduated and was considering his next steps. Chris took a job working for a major financial institution. It wasn’t a long term decision, but it was a good idea to earn a wage for a few months while deliberating his future. Months became years. Years during which Chris worked for some of the major high-street banks and earned his financial planning qualifications.
These are the positive consequences of that inconsequential choice. Working for the big names in the industry gave Chris the insight to do something different. He chose to become fully independent, and really help his clients.
We believe everything we do will challenge people’s expectations of financial planning. Fair and ethical business practices, transparency and integrity are the foundations of Seventy Financial Planning. We apply all our experience and expertise, and the very best fin-tech, to provide the best possible service.
Chris Riley
Chartered Financial Planner
Why ‘Seventy’?
The name Seventy Financial Planning also comes from this time. Becoming independent also means becoming self-employed, and that’s a big life decision. Used to giving clients expert advice, Chris now needed to heed his own words. Like investment, big decisions are not without risk.
Chris knew he could never be 100% certain of this decision. He visualised this as 30% uncertainty and a natural fear of failure, of change. The remaining 70% convinced him to act. Hence the “seventy” in Seventy Financial Planning. The name is a reminder that our clients have their own hopes, desires and fears about the future.
70%
conviction to act, and an honest 30% that keeps us humble.
Our code of ethics
We designed our Seventy Financial Planning code of ethics to put the customer first. We make it about you, your needs, and your hopes for the future.
- We’ll never place our needs above yours.
- We will be transparent about our fees.
- We will use clear, jargon-free language and communicate promptly.
- We will seek your views about your experience so we can continuously improve our service.
Yorkshire based, UK wide
Chris naturally established Seventy Financial Planning in his home county of Yorkshire. After setting out his stall in the historic spa town of Harrogate, Chris got to work putting his principles into practice.
Seventy have enjoyed much success over the years, driven by great outcomes for clients, which leads to great word of mouth. We continue to expand, having opened our second office in Birkdale, in the seaside town of Southport. Although we enjoy a strong regional reputation, we work with clients from all parts of the United Kingdom, something that’s become easier thanks to improvements in technology and people’s familiarity with video calling.
Our primary function is helping our clients through financial decisions with sound, ethical and independent advice. We have built a fantastic team of qualified, experienced and committed people, with access to the best tools of our trade.
The future of your future
We created Seventy Financial Planning to offer professional financial services to everyone, not just the wealthy. New technology has promised to change the face of the financial sector for the better. There are now more products and more choices for financial planning than ever before. We can help you take advantage of this new inclusivity with a range of options between self-guided, automated technology and face-to-face financial advice when needed.
New technologies have put investment planning in the hands of the individual, which is ideal for those who don’t have complex needs. Self-managed, or DIY, investment services are available online or as an app, without the associated costs of employing a financial planner.
Between the self-managed and full financial planning service sits what has become known as the hybrid model. It lets investors manage their finances with technology but also get professional advice when required, so they only pay for the advice they need.
I have enlisted the help of two leading members of Seventy Financial Planning over the past few years – Chris Riley and Andrew Brierley. Both have been fantastic and relaxed in their friendly Yorkshire manner! In fact all of the team at Seventy are great. Highly recommended.
Seventy brought real clarity to my personal situation, highlighting areas that need attention and which were performing well. I appreciated the genuine desire to understand my personal situation. The unhurried and professional approach made Seventy a pleasure to work with.
My wife and I first contacted Chris at Seventy some 10 years ago. We were very impressed with him and the advice we were given, and have been ever since. It is good to know that our finances are being taken care of by such a competent adviser and I would recommend Chris’s services to anyone.
The team at Seventy Financial Planning have provided my wife and I with invaluable expert advice and support over a number of years. Their services are very professional and first class. I would not hesitate to recommend them to anyone seeking independent financial advice.
Seventy has been a real lifesaver for us. Our investments with a previous firm were rapidly depleting. This would have resulted in severe difficulties for us. Seventy stabilised and grew our investments. That this was achieved in the difficult markets we are seeing is impressive.
Chris from Seventy sat with me and assessed my needs and how risk averse I am. He then provided me with a full review of findings and investment options. I am now in a better financial position than I would have been without his advice and I have been able to take early retirement.
Let’s chat!
You’ve learned a little about us, and now we’d like to know a little about you.
Let’s arrange a free, no-obligation call with one of our advisers.
Fill in the form and we’ll be in touch, or simply call us on 01423 611004.